Targeting Financial Reports for Different Groups
Most nonprofit board members get far too much material prior to their regular meetings, and certainly the financials are prime offenders. Face it: Most of your board members don’t take the time to slog through a five, ten or even twenty (yes, I’ve seen these) page financial report. While your board treasurer and members of your finance committee should go through the financials with a fine tooth comb, is that really necessary for other members? What most board members really need to see is a summary of income and expense against budget, a cash flow projection for the coming six months (also in summary) and a set of balance sheet generated ratios, again compared to goals and past performance.
Remember, any board member should be able to see any number they want, and right away. This kind of differentiation of reporting is intended to allow board members to perform their fiduciary responsibilities efficiently without being buried in numbers.
What about your staff? Does each member of your management team need to see the detailed financials for the entire organization? I don’t think they do. What each manager really needs is a report of her or his area of responsibility in detail and then summary information about the organization as a whole. And, of course, a cash flow projection; everyone needs to see that far too infrequent report.
My philosophy about financial reports is that they should be constructed to fit the varying needs of their intended audience. In reporting your numbers, one size definitely does not fit all. Ask board and staff members what kind of displays they really want. Show them some options and stay flexible. Some people love numbers as numbers. Others get more out of numbers as pictures (graphs and charts). Take a look at the options provided in your Serenic Software and begin a conversation with the end users of your financial reports about ways to accommodate their needs. They’ll be happier, the oversight will be cleaner and you’ll save a few trees to boot.


