Serenic Navigator 2009 — Structured and Unstructured Data
As we kick-off the development effort for our improvement on the release of Navigator 2009, I thought it would be a good time to recap some of the cool stuff we’ve recently released in our latest critical update.
Over the last few years, Microsoft has been evolving their products around a strategy of bringing together structured (ERP, CRM) and unstructured (Excel, Word, e-mail) data. This is how one Microsoft employee outlined a real life practical example—(keep in mind, I am paraphrasing!):
Let’s say you are sitting in your office and you need to requisition a new chair. You fill out the paperwork, or log into the system to enter a purchase requisition. At last count, there are over 400 million users around the world using Microsoft Outlook every day. Wouldn’t it be nice to pick the chair you want, embed a picture, send off an email and be done with it? Do you really need to know what a fund is
, who has to approve this purchase, and what fund/dimensions need to be input for the accounting department to correctly record this purchase?
You probably understand the underlying complexity needed to make it that simple, and this would more than likely be the most viewed Serenic blog post ever if I outlined how to do just that. Unfortunately, evolution takes time, but as we all know, Microsoft has a pretty good track record for reaching the top of the food chain. Serenic is evolving along with Microsoft and the latest critical update release shows how Serenic is leveraging the underlying Microsoft technology stack to deliver functionality that blends these two worlds. Let’s take a look.
First: Twitter Factbox
You have a very important dinner meeting with a potential donor and want to quickly come up to speed on their latest interactions with your organization and current events. Any contributions they have made, individuals related to the donor, and structured profiling defined by your organization is easily attained from within DonorVision. How do you determine current events related to this donor? Most likely you open a web browser and Google their name and then proceed to filter through the numerous links. To avoid this, we now include a factbox for Twitter on the Constituent card. Once you populate the “twitter username,” the system brings in (through web services) the latest tweets the organization has posted through Twitter. The last tweet would most likely lead to a very deep dinner conversation.
Next: File Attachment
When we shipped the initial release of Navigator 2009, File Attachment provided organizations the ability to attach documents to certain entities and store them in the database. In the latest release, we have introduced a new File Attachment factbox that gives users the ability to drag-and-drop documents directly onto the entity! Notice in the screen shot below that an email message was dropped onto this record and is now permanently stored as part of the record.
Imagine dragging an Outlook contact into DonorVision and having it create and populate all of the appropriate constituent field data so you can now start to process contributions, or initiating the contribution directly in Outlook or your CRM application.
Lastly: SerenicSource
We at Serenic are focused on ensuing that our user community has a very high satisfaction level in the overall use and experience with our solutions. We believe that collaboration assists in that endeavor, directly with Serenic or one of our partners, but mainly when customers can talk to other customers and share their experiences and best practices. With the launch of SerenicSource, see Dave Abel’s post, we now have a mechanism to provide this collaboration and have included a SerenicSource factbox in the latest release. Users can now subscribe and collaborate with all Serenic Navigator users based on their unique needs.
As I have stated in previous posts, Navigator 2009 is truly a foundational release that is centered on a completely new 3-tier architecture supporting web services with rich extensibility. Hopefully, these latest improvements illustrate the possibilities of bringing together both structured and unstructured data into a unified user experience. I look forward to future posts as we start finalizing functionality planned for Navigator 2009 Improvement 1!






