Archive for the ‘Uncategorized’ Category

VAR 100 Congratulations & Welcome to New Partners

July 28th, 2014 No comments

We want to congratulate several Serenic partners for making the Accounting Today 2014 VAR 100 list! Also, we are happy to welcome two new partners to the Serenic community. They join us in bringing fund accounting software solutions to nonprofits, helping them maximize their resources and focus on their mission.

Accounting Today’s 2014 VAR 100
Top VARS recognized

Every year, Accounting Today publishes a ranking of the top 100 resellers in the industry. A select list of ERP VARS are recognized based on revenue and staff growth. We want to congratulate the following Serenic partners who were honored:

  • Tribridge- Tampa, Florida
  • Socius – Dublin, Ohio
  • Finley & Cook – Shawnee, Oklahoma
  • AVF Consulting – Baltimore, Maryland

Congratulations, and thank you for helping nonprofits achieve their missions. Here’s to another great year.

Welcome knk Group – Software solution for nonprofit publishers

Serenic and knk Group’s U.S. operation, knk Software, will package their respective products – Serenic Navigator Accounting Solutions and knkPublishing – for customers who operate in the publishing and media industries and require nonprofit financial software. The knk Group has been working with Serenic on joint projects for many years, including its first customer deployment to the U.S. Naval Institute Press in 2007.

With its solution deployed at more than 150 publishing and media companies worldwide, knkPublishing provides planning, editing, advertising, paid content, customer relationship management (CRM), online and offline subscriptions, circulations, memberships, events management, and royalty payments.

knkPublishing is the only Microsoft Dynamics certified software for publishing houses worldwide.

Welcome A. B. Computer Systems – Microsoft Dynamics NAV partner

A. B. Computer Systems, a leading provider of turn-key business management software solutions, will provide Serenic Navigator nonprofit accounting solutions to help organizations further their critical missions efficiently and effectively.

“As a Microsoft Dynamics NAV partner, we started to get more inquiries from nonprofit organizations,and wanted to make sure we are providing these customers with state-of-the-art software and support,” said Ed Avizur, president of A. B. Computer Systems. “Serenic has a reputation for providing excellent software products and related support services specifically for the nonprofit market.”

The company’s experienced, knowledgeable and dedicated consultants and software developers, with a proven implementation methodology, help their customers in the distribution, manufacturing, financial and nonprofit sectors increase productivity, efficiency, market share, customer satisfaction, sales and profits.

Together, we will help more nonprofits have a stronger impact on their critical mission goals with clear visibility and accountability to their donors and constituents.

Categories: Corporate, Uncategorized Tags:

InsideNGO 2014 Annual Member Conference

July 21st, 2014 No comments

The annual InsideNGO Conference is right around the corner, and we couldn’t be more excited to exhibit again this year.  We’ll be showcasing our flagship nonprofit accounting software solution for NGOs, Serenic Navigator Enterprise, which continues to gain notoriety among InsideNGO members for its unique functionality designed for global organizations.

We look forward to seeing our long-time customers, as well as meeting new folks doing praiseworthy work around the world.  There’s a few times at this year’s conference where we can catch up:

  • Swing by our booth (number 24) to try your luck at winning a lap-top bag or $150 Visa gift card.
  • Our Vice President of Sales, Chris Stevenson, will be participating as a panelist in the Roundtable, “Financial System RFPs: Content Considerations” for those planning to prepare an RFP for a new financial management system this year. The Roundtable will be on Wednesday, July 30th from 9:30 am to 10:45 am in room 207A.
  • Serenic clients are invited to a Serenic User Group Lunch on Tuesday, July 29th at 12:00 pm in room 306. Let us know how we’re doing, speak with company representatives, and mingle with other Serenic Navigator users. Let us know if you’ll be there by emailing

There’s no doubt that this year’s conference will be as enjoyable as years past for both attendees and exhibitors. See you in D.C. July 29th through the 31st! For updates on the conference, follow InsideNGO on Twitter:  #INGO2014.

2013 InsideNGO Conference

2013 InsideNGO Conference

5 LinkedIn Tips For Your Nonprofit

June 11th, 2014 No comments

We often talk about social media and the various uses it provides for NFPs. In this post we will focus on LinkedIn, which is fast becoming one of the top social media channels for nonprofits to use as part of their online marketing strategy. Did you know that it can also be used to reach out to prospective donors, volunteers and board members too? Check out our five top tips for getting the most out of LinkedIn for your nonprofit below.

LinkedIn Tips


1. Visit the resource pages

LinkedIn is all about building relationships, which pairs well with ethos of philanthropic organizations. The content you post should be relevant and engaging, and the connections you make should be authentic and nurturing. There’s a great range of free resources tailored specifically for the nonprofit sector including webinars, guides and examples of different types of post as well as advice on how to build a community. You can even get help with recruiting volunteers and board members, which could save costly recruitment fees.

2. Pepper your page with keywords

In the same way that you would include your keywords across your website, so you should with all your social media profiles. You can use keywords in your profile, company page, your posts and your search queries. This way you’ll be helping search engines pick up your profiles in search results and gain maximum exposure for potential stakeholders who might be looking for an organization to get involved with. Likewise, you can refine your searches by using keywords to quicken the process of looking for connections.

3. Showcase your campaigns

LinkedIn’s new Showcase Pages allow you to highlight specific campaigns and programs. They work as an extension of your Company Page and can be used to target your audience segments and enhance relationships. LinkedIn also has a range of advertising options including Sponsored Updates, which are similar to Facebook’s Boosted Posts and Twitter’s Sponsored Tweets. All of these features are paid so it’s important to focus on your most relevant activities and content to really get the biggest bang for your buck.

4. Follow the leader

Having a look at relevant organizations and influential people who target similar causes to yours can provide valuable insight into the type of content you might want to share, and who to connect with. You never know – there may be a major donor just waiting for your message!

 5. Start a Group

As we said in point one, LinkedIn is about building relationships. One of the ways you can interact with many people on LinkedIn is by participating in Groups. Once you’ve familiarized yourself with the platform you could even start your own Group – this could be focused on mission-specific topics, or broader topics relevant to your organization. Avoid creating a Group that’s overly similar to any other already established on LinkedIn and don’t use it as a sales pitch or you could deter people.

What are your tips for using LinkedIn? Maybe you already have a Group – if so, let us know!


Categories: Marketing, Nonprofit, Uncategorized Tags:

3 Tips for Building Valuable Donor Relationships Online

June 4th, 2014 No comments

Tom Ahern got it right when he said “Donors aren’t ATM machines. I don’t think successful fundraising is about keeping the staff paid and the lights burning. It’s far more about giving your donors a vivid sense that they’re changing the world.” Of course, your staff are a vital part of your mission, but donors are too – where would your organization be without them? Nonprofit Online Community Read more…

Calculating the Impact from a Subscription Investment

June 2nd, 2014 No comments

My boss likes to say that we wake up thinking about nonprofit accounting…it’s not that bad. Some of us wake up thinking about coffee :)

But every day, we talk with our nonprofit clients and (more importantly) listen to understand those processes and tasks that are consuming more time than they should. We understand that every dollar you have was given to you with the expectation that it be used to support your mission. And prospects often tell us that they spend hours, days, and weeks working with their financial data to prove how they have spent their funds. And Serenic’s products were designed to relieve just these pain points. time vs money

  • Compiling my year-end reports takes 4-5 days.
  • I have to manage my funds in a spreadsheet – sometimes this means monies from separate funding sources, and sometimes it means tracking unrestricted, temporarily restricted, and permanently restricted funds.
  • I have to allocate salaries across projects and that takes several days each month.
  • We were dinged on our last audit because our current accounting software did not include a strict enough audit trail. Read more…
Categories: Nonprofit, Products, Uncategorized Tags:

3 Twitter Metrics your Nonprofit Should be Measuring

May 28th, 2014 No comments

Last week we wrote about the Facebook metrics your nonprofit should be measuring. This week we’re going to talk about another great social channel, Twitter, and the metrics that matter there.

Like Facebook, Twitter has its own analytics function, but these are somewhat basic; only reporting on replies, retweets and favorites. However, you can also have a look at some demographic data, including location, gender and interests. Twitter has also recently rolled out an update that allows for in-app analysis of your Tweets (pictured).  Twitter Update 2014

There are various free and paid Twitter analytic tools available, either as a function of a social media management tool or as a stand-alone app. Which one suits your organization best will depend on your requirements. There are three metrics you should definitely be measuring, regardless of your choice:   Read more…

Categories: Marketing, Nonprofit, Uncategorized Tags:

Is Subscription Right for Your Nonprofit?

May 27th, 2014 No comments

Everything flows, nothing stands still. – Heraclitus, ~535 BC–475 BC

A couple of years ago, we wrote the original of this article about Serenic’s licensing models.  Well, all things change, so we think it’s time to update the article.

When considering nonprofit accounting software, the purchasing model adds an important dimension to the decision process.  Which is the best fit for your organization – purchasing a license and installing (either on premise or on leased servers), or making the leap into the cloud? which way to go

Perpetual License

Some nonprofits are most comfortable with their data stored locally and are willing and able to make a capital investment in the license, implementation, and necessary servers.  Additionally, they may prefer to pay their costs upfront, rather than a monthly subscription fee.

  • You purchase concurrent users (full or limited access).
  • You install the product on your organization’s computers and servers (or on servers leased from a 3rd party).
  • Maintenance of the software is under your direction and control – for example, scheduling and applying upgrades.
  • Should your nonprofit need specialized functionality, you can contract to have the product customized to meet your specific needs. Read more…

3 Facebook Metrics your Nonprofit Should be Measuring

May 21st, 2014 No comments

Nowadays it is widely accepted that social media marketing is an effective form of marketing and increasing awareness of your brand. It is often confusing, however, to get your head around exactly what effect your social media efforts are having, and whether you are using social media channels to the best of their potential. FB Logo

If your nonprofit has a Facebook Page, you will have access to Facebook Insights. This can give you a lot of information about which posts are most popular, which have the most virality, and what times of day most of your Fans are online so you can target your posts to those times. The Facebook Newsfeed algorithm looks at many different factors to determine what to posts on a person’s Newsfeed, so the more you target your audience with relevant, sharable content, the more likely it is you will be seen.

1. Page Likes

Page Likes can be a good indicator of whether you content is attracting and acquiring new Fans. If your Facebook Page is new, a fast increase in Fans could indicate an interest in your nonprofit, and also an interest in the content you are posting.
Read more…

Categories: Marketing, Nonprofit, Uncategorized Tags:

Why the Quality of Your NFP’s Financial Reporting is Critical

May 19th, 2014 No comments

Here are 5 reasons why the quality of your nonprofit accounting software’s financial reporting is critical to your mission, ensuring resources are not wasted:  Quality of Financial Reporting

1. It’s Still Best Practice

Good financial reporting is still a best practice and a key expectation of both large funders and small donors alike. It bears noting that donors are increasingly sophisticated about your financials. They know how to find your 990s, examine your costs of fund raising, take a look at your balance sheet and net revenues. They expect you to follow best practices in this area. If you don’t have solid, dependable reporting and current numbers both funders and donors will question your ability to manage your organization well, and to use their investment in you (their donation) to the best mission outcome possible. Remember, donors have tons of choices of great missions to fund. Why would they invest in a weak, poorly run organization? (More online)

2. The Board Is More Deliberate Than Ever
Your board members are the fiduciaries of your nonprofit and are responsible if things go off the rails.  Having good financial reporting that they can both depend on and access quickly is crucial.
Read more…

3 Elements of Great Storytelling for Nonprofits

May 14th, 2014 No comments

Storytelling is ingrained in us from a young age. From your Mom or Dad reading you a bedtime story to your college essays, storytelling is a key part of how we communicate. This practice is valuable in the business world and can be especially valuable to nonprofits. Telling your story gives your audience a reason to care – it can inspire action, lead to change and drive donations. Below are five tips to help you tell your story to create awareness for your mission and drive donations.  Storytelling

Know your audience

Before you start crafting your story, it’s crucial you know who your target audience is – there’s no point telling someone about homeless dogs if they’re a cat lover! Who do you want to reach? What kind of story will appeal to them? By knowing some of the characteristics and behaviours of your audience you can tailor your content accordingly and appeal to their interests and emotions.  Defining personas is great way of “getting to know” your audience, and each persona has his or her own story to tell.

Read more…

Categories: Marketing, Nonprofit, Uncategorized Tags: